Who is OneDayCar
Who Is OneDayCar
OneDayCar is a South African automotive intermediary — a business built on the conviction that the motor industry works better when all parties involved can trust the process. We exist at the intersection of consumers, dealerships, and service providers, not aligned to any one of them, but accountable to all of them. That neutrality is not a positioning choice — it is the structural foundation of what we are.
The business was founded by Robbie Jacobs, whose twelve years inside South African dealerships — across new and used vehicle sales, marketing, and management — gave him a ground-level view of where the industry consistently fails the people it serves. OneDayCar is the translation of that experience into a platform and a practice.
Our role
What We Do
We connect consumers with the right vehicles, the right dealerships, and the right service providers — and we do it with neutrality, expertise, and skin in the game on behalf of the buyer.
For dealerships, we deliver qualified, intent-driven leads and the operational tools to run a tighter, more accountable business. For service providers, we open access to a network of customers who actually need them.
OneDayCar is not a classifieds platform. It is an active intermediary — a working participant in the transaction, not a spectator selling listings.
Our approach
How We Do It
OneDayCar operates as an authority in the South African motor industry — and everything we build, offer, and deliver flows from that position. We deliver through four channels that work together.
Technology and platforms
Tools that bring transparency, speed, and intelligence to every vehicle interaction.
A physical network of support
Trusted dealers and service providers, vetted and held to a higher standard.
Automotive-specific consulting and services
Hands-on advisory for dealers, OEMs, and serious buyers — drawn from inside the industry.
Content and community
Honest, expert-led content that helps people make better decisions in a complex market.
Mission
Our Mission
"To make the South African motor industry clearer, fairer, and easier to navigate — for every party involved."
Principles
Our Code of Ethics
In order to achieve our mission, we conduct our business with the following principles in mind:
- 01Do what is right.
- 02Serve the consumer with honesty and expertise.
- 03Hold the industry to a higher standard.
- 04Protect the integrity of every transaction.
- 05Treat every interaction as an opportunity to be unreasonably good.
If we do these five things throughout everything we build and deliver, we will achieve our ultimate goal, which is to:
"Be the most trusted name in the South African motor industry."